Some On-Page SEO Factors

Some On-Page SEO Factors That You Should Keep In Mind for your Site

On Page optimization is the most important and difficult task of search engine optimization. Every webmaster want to be expert in on page but due to lack of knowledge, they are unable to do. With proper on page optimization, your will rank better in search engine.
 1. Sitemaps -  With Sitemap robots easily find all of the pages on the website.
 2. Keywords in your URL – this can help you rank better. In my opinion its not so important for Google but I know for sure that Bing and some other search engines will rank you higher if you have your keyword in your URL.
 3. Title Optimization: Use keyword in your Title
4. Content optimization: Use H1, H2, H3 tag in your body. This can really help you rank higher but don’t overdo it. Maintain Keywords Density, prominence and proximity in the body.
 5. Image Optimization– Use ALT tag for you image with your keywords.
 6. Internal links: For Internal links should contain descriptive keywords – use anchor text.
 7. External Links – Don’t link to bad links (these are websites that google has banned – link farms, spam sites etc),your Page Rank can fall significantly.
 8. Top Level TLD domains – .org , .net , .com seem to rank higher. .Info’s rank lower – that doesn’t mean that you shouldn’t make .info sites of course if you have good content and good SEO you can get good results.
  9. Changing Meta – Again and again can reduce your rankings. Changing keywords and meta descriptions is bad as well.
10. URL Optimization: Make sure that your url should be static and be short.
11. Robots.txt file: If you want to hide something from search engine crawlers and you don’t want to index pages, then you have to use robot.txt file.

These are very important on-page SEO factors when building a web page. I hope it will help you!

Know Why Search Engine Optimization (SEO) is Important for your business ?

Nowadays SEO (Search Engine Optimization) is becoming one of the fastest growing marketing strategy for the business. To sell products and services, more businesses turn to the web, it becomes very important for the business owner to market their products themselves properly on the internet. Here you will learn how SEO can be  the key factor for online marketing your products and services.

A lot of businesses believe that a mere presence on the Internet is good enough to get more customers. However, the truth is very different. Traditional methods of marketing have depended on hard work of professionals who are champions in formulating strategies, having a solid plan - B and knowing their target markets. While the strategic bases of the traditional methods are similar to that of SEO, the mediums of marketing are very different. Let us discuss about the main differences.

A traditional marketing method like advertising on news papers or magazines reaches a limited audience due to various factors such as readership, popularity, business markets and so on. Moreover, tracing back to an advertisement can be very difficult after a period of time. Also, the cost can be a very big factor in some cases as limitations are imposed on the size of the text or pictures. Such limitations can hardly paint the full picture of the business and hence the chances of losing out on a customer are high. Now, let us see how doing SEO on a website can be an advantage.

The website can hold a lot more information about the business. Putting it at the top of Google in itself acts as a measurement of credibility, which can have a positive psychological impact on your audience. That fact that the website is at the top of the pile speaks volumes about its excellence and goes a long way in creating good will. Thus, it can be instrumental in giving your business a boost. With SEO a wider audience can be reached and the needs of the customers can be measured. This can underpin future strategies to market a website. With tools like Google Analytics, goals can be set and achieved and success rates can be measured.

To market your business, you can resort to call calling, telesales and so on. However, with SEO the scenario is completely different. When a website reaches the top of the pile, it is automatically found by customers looking for the service, when searching on different search engines like GOOGLE, YAHOO, Alta Vista and Bing. Hence, the probability to get business is a lot more.