Top SEO Interview Questions and Answers

If a website's search engine saturation with respect to a particular search engine is 20%, what does it mean?

    * A. 20% of the WebPages of the website have been indexed by the search engine
    * B. Only 20% of the pages of the website will be indexed by the search engine
    * C. 20% of the websites pages will never be indexed
    * D. The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms

B. Only 20% of the pages of the website will be indexed by the search engine


10 people do a web search. In response, they see links to a variety of web pages. Three of the 10 people choose one particular link. That link then has a __________ click through rate.

    * A. less than 30%
    * B. 30 percent
    * C. more than 30%

A. More than 30%

Which of the following factors have an impact on the Google Page Rank?

    * a. The total number of inbound links to a page of a web site
    * b. The subject matter of the site providing the inbound link to a page of a web site
    * c. The text used to describe the inbound link to a page of a web site
    * d. The number of outbound links on the page that contains the inbound link to a page of a web site

d. The number of outbound links on the page that contains the inbound link to a page of a web site


What does the 301-server response code signify?


    * A. Not Modified
    * B. Moved Permanently
    * C. syntax error in the request
    * D. Payment is required
    * E. The request must be authorized before it can take place

B. Moved Permanently

If you enter 'Help site: www.go4expert.com’ in the Google search box, what will Google search for?


    * a. It will open up the Google help pages applicable to www.go4expert.com
    * b. It will find pages about help within www.go4expert.com
    * c. It will only find page titles about help within www.go4expert.com
    * d. It will direct you to the request page for re-indexing of www.go4expert.com

a. It will open up the Google help pages applicable to www.go4expert.com

What is Anchor Text?

    * a. It is the main body of text on a particular web page
    * b. It is the text within the left or top panel of a web page
    * c. It is the visible text that is hyperactive linked to another page
    * d. It is the most prominent text on the page that the search engines use to assign a title to the page

c. It is the visible text that is hyperactive linked to another page

What term is commonly used to describe the shuffling of positions in search engine results in between major updates?

    * a. Waves
    * b. Flux
    * c. Shuffling
    * d. Swaying

b. Flux

Are RSS/Atom feeds returned in Google's search results?


    * a. Yes
    * b. No

b. No


What does the term Keyword Prominence refer?

    * a. It refers to the fact that the importance of choosing high traffic keywords leads to the best return on investment
    * b. It refers to the importance attached to getting the right keyword density
    * c. It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines
    * d. It refers to the fact that the keywords in bold font are given priority by the search engines

c. It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines.

What is the term for Optimization strategies that are in an unknown area of reputability/validity?

    * a. Red hat techniques
    * b. Silver hat techniques
    * c. Grey hat techniques
    * d. Shady hat techniques

c. Grey hat techniques


Which of the following statements is correct with regard to natural links?


    * a. They are two-way links (reciprocal links)
    * b. They are from authority websites
    * c. They are voluntary in nature
    * d. They are from .edu or .gov extension websites

a. They are two-way links (reciprocal links)

What does the 302-server response code signify?

    * a. It signifies conflict; too many people wanted the same file at the same time
    * b. The page has been permanently removed
    * c. The method you are using to access the file is not allowed
    * d. The page has temporarily moved
    * e. What you requested is just too big to process

d. The page has temporarily moved


Which of the following statements about FFA pages are true?

    * a. They are greatly beneficial to SEO
    * b. They are also called link farms
    * c. They are paid listings
    * d. They contain numerous inbound links

b. They are also called link farms


What is the name of the search engine technology due to which a query for the word 'actor' will also show search results for related words such as actress, acting or act?

    * a. Spreading
    * b. Dilating
    * c. RSD (real-time synonym detection)
    * d. Stemming
    * e. Branching

d. Stemming


What will the following robots.txt file do?

User-agent:Googlebot

Disallow:/*?

User-agent:Scooter

Disallow:

    * a. It will allow Google to crawl any of the dynamically generated pages. It will also allow the AltaVista scooter bot to access every page
    * b. It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the AltaVista scooter bot from accessing any page
    * c. It will disallow Google from crawling any of the dynamically generated pages. It will allow the AltaVista scooter bot to access every page
    * d. None of the above

c. It will disallow Google from crawling any of the dynamically generated pages. It will allow the AltaVista scooter bot to access every page

Which of the following statements about RSS are correct?

    * a. It is a form of XML
    * b. It stands for Real-time streamlined syndication
    * c. It is a good way of displaying static information
    * d. It is a Microsoft technology

a. It is a form of XML

Which of the following options is correct regarding the Keyword Effectiveness Index (KEI) of a particular keyword?

    * a. It is directly proportional to the popularity of the keyword
    * b. It is inversely proportional to the competition for the keyword
    * c. It is directly proportional to the chances of the keyword ranking on the first page of the Google search results

a. It is directly proportional to the popularity of the keyword

What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?

    * a. Traffic jacking
    * b. Visitor jacking
    * c. View jacking
    * d. Page jacking

d. Page jacking

Which of the following search engines offers a popular list of the top 50 most searched keywords?

    * a. Google
    * b. Yahoo
    * c. AOL
    * d. Lycos

d. Lycos


Which of the following search engines or directories provides the main search results for AOL?

    * a. Lycos
    * b. DMOZ
    * c. Google
    * d. Yahoo
    * e. Windows Live

c. Google


Which of the following can be termed as appropriate Keyword Density?


    * A. 0.01-0.1%
    * B. 3-4%
    * C. 7-10%
    * D. none of the above

D. none of the above


The following robots Meta tag directs the search engine bots:



    * a. Not to index the homepage and not to follow the links in the page
    * b. Not to index the page and not to follow the links in the page
    * c. To index the page and not to follow the links in the page
    * d. Not to index the page but to follow the links in the page

b. Not to index the page and not to follow the links in the page

What is Keyword Density?

    * a. The number of times the keyword is used / (DIVIDED BY) the total word count on page - (MINUS) the total words in HTML on the page
    * b. Combination of the number of times a keyword or a keyword phrase, in proportion with other words, appears on a Web page
    * c. The number of times the keyword is used in the page description
    * d. The number of times the keyword is used in the page title
    * e. The number of times the keyword is used / (DIVIDED BY) the total word count on the page

b. Combination of the number of times a keyword or a keyword phrase, in proportion with other words, appears on a Web page

Which of the following are examples of agents?

    * A. Internet Explorer
    * B. Search engine spiders
    * C. Opera
    * D. SQL Server database attached to a website

B. Search engine spiders

If you search for the term "iq test" in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term "iq"?

    * a. Yes
    * b. No

b. No


Cloaking is a controversial SEO technique. What does it involve?

    * a. Increasing the keyword density on the web pages
    * b. Offering a different set of web pages to the search engines
    * c. Hiding the keywords within the webpage
    * d. Creating multiple pages and hiding them from the website visitors

d. Creating multiple pages and hiding them from the website visitors

Which of the following facts about Alexa are correct?

    * a. Alexa provides free data on relative website visitor traffic
    * b. Alexa and Quantcast provide information on visitor household incomes
    * c. Alexa is biased towards US based traffic
    * d. Quantcast only tracks people who have installed the Quantcast toolbar

a. Alexa provides free data on relative website visitor traffic

Google gives priority to themed in-bound links.

    * a. True
    * b. False

a. True

Which of the following methods can help you get around the Google Sandbox?

    * a. Buying an old Website and getting it ranked
    * b. Buying a Google Ad words PPC campaign
    * c. Placing the website on a sub domain of a ranked website and then 301 re-directing the site after it has been indexed
    * d. Getting a DMOZ listing

c. Placing the website on a sub domain of a ranked website and then 301 re-directing the site after it has been indexed

A Hallway Page is used to:

    * A. Attract visitors from the search engines straight onto the Hallway Page
    * B Organizes the Doorway Pages
    * C Helps people navigate to different Doorway Pages
    * D. Enables search engine bots to index the Doorway Pages

D. Enables search engine bots to index the Doorway Pages

Which of the following options describes the correct meaning of Mouse Trapping?

    * a. The technique of monitoring the movement of the mouse on the webpage
    * b. The technique of monitoring the area on which an advertisement was clicked
    * c. The web browser trick, which attempts to redirect visitors away from major websites through a spy ware program
    * d. The web browser trick, which attempts to keep a visitor captive at on a website

d. The web browser trick, which attempts to keep a visitor captive at on a website

What is the most likely time period required for getting a Google page rank?


    * A. 1 week
    * B. 3 weeks
    * C. 2 months
    * D More than 3 months

C. 2 months


All major search engines are case sensitive.

    * a. True
    * b. False

b. False


Which of the following website design guidelines have been recommended by Google?


    * a. Having a clear hierarchy and text links
    * b. Every page should be reachable from at least one static text link
    * c. If the site map is larger than 100 or so links, you should break the site map into separate pages
    * d. Keeping the links on a given page to a reasonable number (fewer than 100)
    * e. Use less than 30 images or graphics per page

a. Having a clear hierarchy and text links

How are site maps important for the Search engine optimization process?


    * a. Site maps help the search engine editorial staff to go through a website, hence ensuring quicker placement
    * b. Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or title "Site Map" on the home page of a website.
    * c. Site maps help the search engine spider pick up more pages from the website
    * d. None of the above

c. Site maps help the search engine spider pick up more pages from the website


Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized?

    * a. The text of the paid links should state the words "paid text link" for Google to identify it as a paid link
    * b. Only Paid text links to non-profit websites should be accepted
    * c. Paid links should be disclosed through the "rel=nofollow" attribute in the hyperlink
    * d. Paid links should be disclosed through the "index=nofollow" attribute in the hyperlink

c. Paid links should be disclosed through the "rel=nofollow" attribute in the hyperlink

Importance of Internet marketing

Why is Internet Marketing and Advertising  Important?

Internet marketing can be defined as the marketing of your products and services over the Internet or Web. It is known with various names like Search engine marketing, Web marketing, digital marketing, e-marketing, web-based marketinng, and online marketing etc.

In the modern world, the Internet is a prominent tool that is helping businesses to reach literally millions of new customers. Now the relationship between Business to Business, businesses and consumers has been redefined by the Internet. With the help of Internet now small to medium sized companies have become able to reach all over the globe to share their information about Services and products. As this method of marketing ties together the technical and creative prospects (development, design, advertising, sales, and more) of the Internet. Now the business can be advertised and reached to customers on a global scale that was used by a hand full of large organizations just a few years ago. The Benefit to marketing and advertising on the web is the fact that it will remain always on. Your brand, products and services are shared and accessed from anywhere in 24 hrs a day and 7 days a week. Consumers will be able to visit your business site at their Convenience from the comfort of their own location.

Some Advantage of Internet Marketing:

- Inexpensive
- Broad reach of products and services to consumers.
- Businesses will be accessed by millions of potential customers.
- You can reach your target audience through e-mail marketing, you can reach thousands of people at once.
- Your store remains open always i.e. 24 hrs a day, 7 days a week
- The campaign can be traced, measured, and tested easily by the internet marketer.
- Can collect payment online
- Global recognition.

The Internet has dramatically changed the way of purchasing and using the products or services. Internet marketing helps in global branding, that is used to sell the same product across the multiple markets.

By SEO Expert Gurgaon : Online  Marketing Professional



Why Search Engine Optimization (SEO) is Important ?

Search Engine Optimization is the Continuous process of promoting a website on the web in order to maintain its online visibility and attract more and more visitors to increase the traffic and the sales of products and services listed on the website. To become successful in online marketing, search engine optimization is very necessary which is done in combination with quality content development and website promotion.

Just search engine rankings not the targeted issue of website promotion instead usability of the website is very important.If your website rank high but it does not poses relevant information, website will be ditched by the people and it gradually loses its charm.

Search Engine Optimization Gurgaon specializes in advanced SEO, that will help to improve the keywords ranking in search engines like Bing, Google, and Yahoo. If you're looking for some search engine optimization service to increase your visibility on major search engines, we can help.

How Web Search Engines Work ?

Working of a Search Engine : - It is an interesting news about the web and its most visible component, the WWW (World Wide Web), is that there are hundreds of millions of pages available, waiting to present information on an amazing variety of topics. The bad news about the Internet is that there are hundreds of millions of pages available, most of them titled according to the whim of their author, almost all of them sitting on servers with cryptic names. When you need to know about a particular subject, how do you know which pages to read? If you're like most people, you visit an Internet search engine.



Internet search engines are special sites on the Web that are designed to help people find information stored on other sites. There are differences in the ways various search engines work, but they all perform three basic tasks:

    * They search the Internet -- or select pieces of the Internet -- based on important words.
    * They keep an index of the words they find, and where they find them.
    * They allow users to look for words or combination of words found in that index.

Early search engines held an index of a few hundred thousand pages and documents, and received maybe one or two thousand inquiries each day. Today, a top search engine will index hundreds of millions of pages, and respond to tens of millions of queries per day. In this article, we'll tell you how these major tasks are performed, and how Internet search engines put the pieces together in order to let you find the information you need on the Web.