5 SEO Myths - Important to know as an SEO Expert

1. More backlinks equal higher ranking - While backlinks can certainly help improve your ranking, it's not simply a matter of quantity. The quality of the backlinks is also important, as well as the relevance of the websites linking back to your site.
2. Keyword stuffing is necessary - In the past, it was believed that using as many keywords as possible in your website's content and meta tags would improve your ranking. However, this is no longer the case. In fact, keyword stuffing can actually harm your ranking as it can appear spammy and decrease the quality of your content.
3. Meta tags are the most important factor in SEO - While meta tags do play a role in SEO, they are only one factor among many. The content of your website, the quality of your backlinks, and the user experience are all important factors as well.
4. Social media has no impact on SEO - While social media and SEO may seem unrelated, they can actually have a significant impact on each other. Having a strong social media presence can lead to more backlinks and traffic to your website, which can in turn improve your ranking.
5. Paid links are always bad - While it is true that buying links can be seen as a violation of Google's guidelines and can result in a penalty, not all paid links are bad. If the link is relevant and adds value to the user, it can actually be beneficial for your SEO. It's important to be transparent about any paid links and to only use them judiciously.

 

We offer Following Services:

On-Page Activities:
- Title Optimization
- Keyword research & analysis
- URL Optimization (url structure and redirection)
- Content Optimization (anchor text, internal linking, keyword density, keyword prominence, Outbound Linking )
- Meta Tag Creation (English and in Regional language)
- XML and HTML sitemap creation
- RSS Creation
- Content writing for the site
- Blog optimization
- PAD file Creation
- Image Optimization
- Video Creation & marketing
- Slide Creation & Optimization
- Site Analysis
- Product Analysis
- Competitor analysis


OFF page optimization:

- Top Directory submission
- Article Marketing (submission & syndication)
- RSS Feed Submission
- Blogging (on top blog sites)
- SMO & Social Networking (Facebook, twitter, digg & Reddit)
- Social Page Creation ( Knol, Hubpages & Squidoo)
- Regional Blogs creation (Like German, french, Spanish, Dutch and Italian)
- Press Release
- Search Engine submission
- Business Listing
- Google local business listing
- Blog submission
- Social Bookmarking
- blog comments
- forum posting
- Quality link building (two way, three way and reciprocal link exchange)
- Guest blog posting
- Download Engine Submission
- Product Review
- Podcasting
- Slide and Documents sharing
- Trade Generation
- Sidewiki
- DMOZ Listing

Other:
- Google analytic and Webmaster Tools
- Custom Report generation
- Traffic report analysis
- Using Google Trends & Google Wheel

Know Why Search Engine Optimization (SEO) is Important for your business ?

Nowadays SEO (Search Engine Optimization) is becoming one of the fastest growing marketing strategy for the business. To sell products and services, more businesses turn to the web, it becomes very important for the business owner to market their products themselves properly on the internet. Here you will learn how SEO can be  the key factor for online marketing your products and services.

A lot of businesses believe that a mere presence on the Internet is good enough to get more customers. However, the truth is very different. Traditional methods of marketing have depended on hard work of professionals who are champions in formulating strategies, having a solid plan - B and knowing their target markets. While the strategic bases of the traditional methods are similar to that of SEO, the mediums of marketing are very different. Let us discuss about the main differences.

A traditional marketing method like advertising on news papers or magazines reaches a limited audience due to various factors such as readership, popularity, business markets and so on. Moreover, tracing back to an advertisement can be very difficult after a period of time. Also, the cost can be a very big factor in some cases as limitations are imposed on the size of the text or pictures. Such limitations can hardly paint the full picture of the business and hence the chances of losing out on a customer are high. Now, let us see how doing SEO on a website can be an advantage.

The website can hold a lot more information about the business. Putting it at the top of Google in itself acts as a measurement of credibility, which can have a positive psychological impact on your audience. That fact that the website is at the top of the pile speaks volumes about its excellence and goes a long way in creating good will. Thus, it can be instrumental in giving your business a boost. With SEO a wider audience can be reached and the needs of the customers can be measured. This can underpin future strategies to market a website. With tools like Google Analytics, goals can be set and achieved and success rates can be measured.

To market your business, you can resort to call calling, telesales and so on. However, with SEO the scenario is completely different. When a website reaches the top of the pile, it is automatically found by customers looking for the service, when searching on different search engines like GOOGLE, YAHOO, Alta Vista and Bing. Hence, the probability to get business is a lot more.