Top SEO Interview Questions and Answers

If a website's search engine saturation with respect to a particular search engine is 20%, what does it mean?

    * A. 20% of the WebPages of the website have been indexed by the search engine
    * B. Only 20% of the pages of the website will be indexed by the search engine
    * C. 20% of the websites pages will never be indexed
    * D. The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms

B. Only 20% of the pages of the website will be indexed by the search engine

10 people do a web search. In response, they see links to a variety of web pages. Three of the 10 people choose one particular link. That link then has a __________ click through rate.

    * A. less than 30%
    * B. 30 percent
    * C. more than 30%

A. More than 30%

Which of the following factors have an impact on the Google Page Rank?

    * a. The total number of inbound links to a page of a web site
    * b. The subject matter of the site providing the inbound link to a page of a web site
    * c. The text used to describe the inbound link to a page of a web site
    * d. The number of outbound links on the page that contains the inbound link to a page of a web site

d. The number of outbound links on the page that contains the inbound link to a page of a web site

What does the 301-server response code signify?

    * A. Not Modified
    * B. Moved Permanently
    * C. syntax error in the request
    * D. Payment is required
    * E. The request must be authorized before it can take place

B. Moved Permanently

If you enter 'Help site:’ in the Google search box, what will Google search for?

    * a. It will open up the Google help pages applicable to
    * b. It will find pages about help within
    * c. It will only find page titles about help within
    * d. It will direct you to the request page for re-indexing of

a. It will open up the Google help pages applicable to

What is Anchor Text?

    * a. It is the main body of text on a particular web page
    * b. It is the text within the left or top panel of a web page
    * c. It is the visible text that is hyperactive linked to another page
    * d. It is the most prominent text on the page that the search engines use to assign a title to the page

c. It is the visible text that is hyperactive linked to another page

What term is commonly used to describe the shuffling of positions in search engine results in between major updates?

    * a. Waves
    * b. Flux
    * c. Shuffling
    * d. Swaying

b. Flux

Are RSS/Atom feeds returned in Google's search results?

    * a. Yes
    * b. No

b. No

What does the term Keyword Prominence refer?

    * a. It refers to the fact that the importance of choosing high traffic keywords leads to the best return on investment
    * b. It refers to the importance attached to getting the right keyword density
    * c. It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines
    * d. It refers to the fact that the keywords in bold font are given priority by the search engines

c. It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines.

What is the term for Optimization strategies that are in an unknown area of reputability/validity?

    * a. Red hat techniques
    * b. Silver hat techniques
    * c. Grey hat techniques
    * d. Shady hat techniques

c. Grey hat techniques

Which of the following statements is correct with regard to natural links?

    * a. They are two-way links (reciprocal links)
    * b. They are from authority websites
    * c. They are voluntary in nature
    * d. They are from .edu or .gov extension websites

a. They are two-way links (reciprocal links)

What does the 302-server response code signify?

    * a. It signifies conflict; too many people wanted the same file at the same time
    * b. The page has been permanently removed
    * c. The method you are using to access the file is not allowed
    * d. The page has temporarily moved
    * e. What you requested is just too big to process

d. The page has temporarily moved

Which of the following statements about FFA pages are true?

    * a. They are greatly beneficial to SEO
    * b. They are also called link farms
    * c. They are paid listings
    * d. They contain numerous inbound links

b. They are also called link farms

What is the name of the search engine technology due to which a query for the word 'actor' will also show search results for related words such as actress, acting or act?

    * a. Spreading
    * b. Dilating
    * c. RSD (real-time synonym detection)
    * d. Stemming
    * e. Branching

d. Stemming

What will the following robots.txt file do?





    * a. It will allow Google to crawl any of the dynamically generated pages. It will also allow the AltaVista scooter bot to access every page
    * b. It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the AltaVista scooter bot from accessing any page
    * c. It will disallow Google from crawling any of the dynamically generated pages. It will allow the AltaVista scooter bot to access every page
    * d. None of the above

c. It will disallow Google from crawling any of the dynamically generated pages. It will allow the AltaVista scooter bot to access every page

Which of the following statements about RSS are correct?

    * a. It is a form of XML
    * b. It stands for Real-time streamlined syndication
    * c. It is a good way of displaying static information
    * d. It is a Microsoft technology

a. It is a form of XML

Which of the following options is correct regarding the Keyword Effectiveness Index (KEI) of a particular keyword?

    * a. It is directly proportional to the popularity of the keyword
    * b. It is inversely proportional to the competition for the keyword
    * c. It is directly proportional to the chances of the keyword ranking on the first page of the Google search results

a. It is directly proportional to the popularity of the keyword

What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?

    * a. Traffic jacking
    * b. Visitor jacking
    * c. View jacking
    * d. Page jacking

d. Page jacking

Which of the following search engines offers a popular list of the top 50 most searched keywords?

    * a. Google
    * b. Yahoo
    * c. AOL
    * d. Lycos

d. Lycos

Which of the following search engines or directories provides the main search results for AOL?

    * a. Lycos
    * b. DMOZ
    * c. Google
    * d. Yahoo
    * e. Windows Live

c. Google

Which of the following can be termed as appropriate Keyword Density?

    * A. 0.01-0.1%
    * B. 3-4%
    * C. 7-10%
    * D. none of the above

D. none of the above

The following robots Meta tag directs the search engine bots:

    * a. Not to index the homepage and not to follow the links in the page
    * b. Not to index the page and not to follow the links in the page
    * c. To index the page and not to follow the links in the page
    * d. Not to index the page but to follow the links in the page

b. Not to index the page and not to follow the links in the page

What is Keyword Density?

    * a. The number of times the keyword is used / (DIVIDED BY) the total word count on page - (MINUS) the total words in HTML on the page
    * b. Combination of the number of times a keyword or a keyword phrase, in proportion with other words, appears on a Web page
    * c. The number of times the keyword is used in the page description
    * d. The number of times the keyword is used in the page title
    * e. The number of times the keyword is used / (DIVIDED BY) the total word count on the page

b. Combination of the number of times a keyword or a keyword phrase, in proportion with other words, appears on a Web page

Which of the following are examples of agents?

    * A. Internet Explorer
    * B. Search engine spiders
    * C. Opera
    * D. SQL Server database attached to a website

B. Search engine spiders

If you search for the term "iq test" in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term "iq"?

    * a. Yes
    * b. No

b. No

Cloaking is a controversial SEO technique. What does it involve?

    * a. Increasing the keyword density on the web pages
    * b. Offering a different set of web pages to the search engines
    * c. Hiding the keywords within the webpage
    * d. Creating multiple pages and hiding them from the website visitors

d. Creating multiple pages and hiding them from the website visitors

Which of the following facts about Alexa are correct?

    * a. Alexa provides free data on relative website visitor traffic
    * b. Alexa and Quantcast provide information on visitor household incomes
    * c. Alexa is biased towards US based traffic
    * d. Quantcast only tracks people who have installed the Quantcast toolbar

a. Alexa provides free data on relative website visitor traffic

Google gives priority to themed in-bound links.

    * a. True
    * b. False

a. True

Which of the following methods can help you get around the Google Sandbox?

    * a. Buying an old Website and getting it ranked
    * b. Buying a Google Ad words PPC campaign
    * c. Placing the website on a sub domain of a ranked website and then 301 re-directing the site after it has been indexed
    * d. Getting a DMOZ listing

c. Placing the website on a sub domain of a ranked website and then 301 re-directing the site after it has been indexed

A Hallway Page is used to:

    * A. Attract visitors from the search engines straight onto the Hallway Page
    * B Organizes the Doorway Pages
    * C Helps people navigate to different Doorway Pages
    * D. Enables search engine bots to index the Doorway Pages

D. Enables search engine bots to index the Doorway Pages

Which of the following options describes the correct meaning of Mouse Trapping?

    * a. The technique of monitoring the movement of the mouse on the webpage
    * b. The technique of monitoring the area on which an advertisement was clicked
    * c. The web browser trick, which attempts to redirect visitors away from major websites through a spy ware program
    * d. The web browser trick, which attempts to keep a visitor captive at on a website

d. The web browser trick, which attempts to keep a visitor captive at on a website

What is the most likely time period required for getting a Google page rank?

    * A. 1 week
    * B. 3 weeks
    * C. 2 months
    * D More than 3 months

C. 2 months

All major search engines are case sensitive.

    * a. True
    * b. False

b. False

Which of the following website design guidelines have been recommended by Google?

    * a. Having a clear hierarchy and text links
    * b. Every page should be reachable from at least one static text link
    * c. If the site map is larger than 100 or so links, you should break the site map into separate pages
    * d. Keeping the links on a given page to a reasonable number (fewer than 100)
    * e. Use less than 30 images or graphics per page

a. Having a clear hierarchy and text links

How are site maps important for the Search engine optimization process?

    * a. Site maps help the search engine editorial staff to go through a website, hence ensuring quicker placement
    * b. Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or title "Site Map" on the home page of a website.
    * c. Site maps help the search engine spider pick up more pages from the website
    * d. None of the above

c. Site maps help the search engine spider pick up more pages from the website

Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized?

    * a. The text of the paid links should state the words "paid text link" for Google to identify it as a paid link
    * b. Only Paid text links to non-profit websites should be accepted
    * c. Paid links should be disclosed through the "rel=nofollow" attribute in the hyperlink
    * d. Paid links should be disclosed through the "index=nofollow" attribute in the hyperlink

c. Paid links should be disclosed through the "rel=nofollow" attribute in the hyperlink

Importance of Internet marketing

Why is Internet Marketing and Advertising  Important?

Internet marketing can be defined as the marketing of your products and services over the Internet or Web. It is known with various names like Search engine marketing, Web marketing, digital marketing, e-marketing, web-based marketinng, and online marketing etc.

In the modern world, the Internet is a prominent tool that is helping businesses to reach literally millions of new customers. Now the relationship between Business to Business, businesses and consumers has been redefined by the Internet. With the help of Internet now small to medium sized companies have become able to reach all over the globe to share their information about Services and products. As this method of marketing ties together the technical and creative prospects (development, design, advertising, sales, and more) of the Internet. Now the business can be advertised and reached to customers on a global scale that was used by a hand full of large organizations just a few years ago. The Benefit to marketing and advertising on the web is the fact that it will remain always on. Your brand, products and services are shared and accessed from anywhere in 24 hrs a day and 7 days a week. Consumers will be able to visit your business site at their Convenience from the comfort of their own location.

Some Advantage of Internet Marketing:

- Inexpensive
- Broad reach of products and services to consumers.
- Businesses will be accessed by millions of potential customers.
- You can reach your target audience through e-mail marketing, you can reach thousands of people at once.
- Your store remains open always i.e. 24 hrs a day, 7 days a week
- The campaign can be traced, measured, and tested easily by the internet marketer.
- Can collect payment online
- Global recognition.

The Internet has dramatically changed the way of purchasing and using the products or services. Internet marketing helps in global branding, that is used to sell the same product across the multiple markets.

By SEO Expert Gurgaon : Online  Marketing Professional

Why Search Engine Optimization (SEO) is Important ?

Search Engine Optimization is the Continuous process of promoting a website on the web in order to maintain its online visibility and attract more and more visitors to increase the traffic and the sales of products and services listed on the website. To become successful in online marketing, search engine optimization is very necessary which is done in combination with quality content development and website promotion.

Just search engine rankings not the targeted issue of website promotion instead usability of the website is very important.If your website rank high but it does not poses relevant information, website will be ditched by the people and it gradually loses its charm.

Search Engine Optimization Gurgaon specializes in advanced SEO, that will help to improve the keywords ranking in search engines like Bing, Google, and Yahoo. If you're looking for some search engine optimization service to increase your visibility on major search engines, we can help.

How Web Search Engines Work ?

Working of a Search Engine : - It is an interesting news about the web and its most visible component, the WWW (World Wide Web), is that there are hundreds of millions of pages available, waiting to present information on an amazing variety of topics. The bad news about the Internet is that there are hundreds of millions of pages available, most of them titled according to the whim of their author, almost all of them sitting on servers with cryptic names. When you need to know about a particular subject, how do you know which pages to read? If you're like most people, you visit an Internet search engine.

Internet search engines are special sites on the Web that are designed to help people find information stored on other sites. There are differences in the ways various search engines work, but they all perform three basic tasks:

    * They search the Internet -- or select pieces of the Internet -- based on important words.
    * They keep an index of the words they find, and where they find them.
    * They allow users to look for words or combination of words found in that index.

Early search engines held an index of a few hundred thousand pages and documents, and received maybe one or two thousand inquiries each day. Today, a top search engine will index hundreds of millions of pages, and respond to tens of millions of queries per day. In this article, we'll tell you how these major tasks are performed, and how Internet search engines put the pieces together in order to let you find the information you need on the Web.

FAQ - Search Engine Optimization

Frequently Ask Questions for SEO

What is a Search Engine?A search engine is an online database of websites that allows Internet users to search for information contained on websites contained in the database by "Keywords".
Keywords are words that Internet searches are likely to use when looking for information on a specific topic. For example, the words "grad schools" would likely be used when looking for information on continuing post-secondary education.
Each search engine has slightly different behaviors and characteristics.

What is a Directory?A directory is a search tool much like a search engine but with a few major differences. Directories tend to employ human editors to review and rank websites submitted to their database. Yahoo! is the most well known example of a directory. Most directories catalog websites based on a variety of topic categories such as Business and Economics, or Arts and Culture. Most directories demand payment before assigning a website review to one of their editors.
What is PPC or Pay Per Click?
Several Search tools are now offering Pay per Click rankings. Companies such as GoTo and iWon allow webmasters the chance to purchase placement in an auction system. StepForth has several plans for managing bidding accounts and finding the least expensive keywords to bid on.
Is there a simple solution to top placement?
There is no simple solution to attaining high search engine rankings. Search engine optimization is time consuming work and requires a healthy knowledge of how the Internet functions and how search engines operate.
Are not all search engines the same?
Each search tool has its own unique characteristics. As businesses, each search tool has found ways to make its service slightly different from other search tools.
Will my website stay at the #1 position once my website is placed there by StepForth?
Search Engine rankings fluctuate frequently, however, if your site is properly maintained by search engine specialists month to month then it is likely that the movement will be confined to within the top10 positions.
My website did not get accepted last time I submitted to the search engines... why?
Search Engine listings are not guaranteed to everyone who posts a website to the Internet. Search engines are for-profit businesses and have the right to refuse to list any site for virtually any reason. At StepForth we specialize in getting sites listed on search engines. We ensure all bases are covered and all necessary elements are present before submitting the finalized site to the search engines or directories.
How long does it take to see results?
It can take between 2 - 12 weeks to see results, depending on each search engine. StepForth starts tracking your website's performance 14 days after submission. We will forward all results as they come in over time. Ask about our reporting services.
How does the Search Engine find websites?There are two ways a search engine can find a website to add to its database. The first and most direct method is to accept submissions from website designers and optimizers. Most search engines have a "submit your URL" section inviting submissions from Internet users.

The second, and least obvious method of finding websites is to send a "spider" to follow each and every link on, off, and through a website. New URLs encountered by the spider will be added to the database. In this way, some search engines will grow very rapidly.
What is a "Spider"?A "spider" is an electronic robot that travels the web examining websites in order to add them to a search engine database and rank them according to the specific ranking criteria for that search engine. Most search engines use spiders to quickly and efficiently canvass the web for information.
What is Search Engine Optimization?
Search Engine Optimization is the process of making websites search engine friendly. The process often involves minor modifications to, or additions of, several standard elements of a website.
What do you mean by Search Engine Friendly?
We use this term to describe a website that has specific elements added or modified to attract and please search engine spiders or live directory editors.
Why might I need to have extra elements added to my website?
A search engine spider is an automated program that electronically probes every URL submitted to its database. As the spider is a computer program, it is designed to look for and rank very specific items on each page it probes. If those elements are present, the spider computes a higher ranking than it would if those elements were not present.
If these elements are so important, why didn't they get added when my site was originally designed?
Most website designers haven't learned the importance of search engine friendly design. In almost every case we've encountered, the site designer is a highly skilled and creative person whose job is to put your ideas on the web. More often than not, the designers have not received any training in search engine optimization and don't think about it while pursuing a cool looking design. Search engines are also constantly changing their ranking criteria. They do this to prevent gross manipulation of their search tools. Often, website designers are not fully up to date with changes at search engines. For an example, ask your website designers about Theme Engines. At StepForth, we spend a good portion of our time studying how search engines work and how any sudden changes might effect our clients.
Why don't I just do the work myself and save money?
You can do the work yourself. You will need to continuously update your knowledge of how the various search engines work and any changes made in the way they work. This shouldn't take you too much time. Once you get the hang of it, search engine optimization can be as simple as re-shoeing the brake pads on your car or replacing the motherboard and system bios in your computer.
You should know that if you make a mistake in optimization and submission, it can take months to find the mistake and fix it, resubmit the site and obtain the search engine ranking you desired. Our 10+ years of experience with search engine optimization helps us avoid most mistakes.
What is an Affiliate Program?
A mutually beneficial relationship between a website and a company. The company seeks to either generate more web traffic, sell more products, or seek out potential customers through leads. The website seeks to make a profit by selling ad revenue on the site. Affiliate programs come in many shapes and forms.

What is an Affiliate Network?
This is by far the quickest and easiest way to begin selling advertising on your website. A secondary company called an affiliate network acts as a liaison between the advertiser and your website. The affiliate network sells ad space on your site and then takes a cut of the profit generated from this advertising. This can be an especially good method for small sites or people just starting in the advertising market, because it is extremely difficult to find individual advertisers on your own. In addition, the hardware and software needed to run and track an advertising campaign is all taken care of by the affiliate network.

What is CPS (Cost Per Sale)?
The cost an advertiser pays per sale. This is a very common method of selling advertising. You receive a credit for a sale when a web surfer clicks on one of the ads on your site and ends up buying something from your advertiser's site. A sale does not always occur directly after the click as most advertisers will have a certain time during which both the sale and click through must occur in order to receive credit. This time period is often called the 'cookie duration'.

What is CPL (Cost Per Lead)?
The cost an advertiser pays per lead. This is a very common method of selling advertising. A lead can be anything from an email address for a newsletter to a complete survey that needs to be completely filled out and verified in order to get credit. CPL prices can range greatly depending on the program.

What is CPA (Cost Per Action)?
This term refers to pay per lead and pay per sale affiliate programs.

What is CPC (Cost Per Click)?
The cost an advertiser pays per click.
Does meta tags make your site rank better?
This is NOT true. The fact is that according to the W3C HTML coding standards it is good coding practice to make use of Meta tags. Meta tags are also used by some directories and Yahoo! also admited at looking at meta tags 2 years ago. It is also true that search engines like Google DO NOT care much for meta tags. Meta tags therefore does very little if any for your rankings. It is also good practice not to stuff a bunch of keywords in your meta tags but that the meta tags should be relevant to the theme and keywords targeted on the specific page it is located on.

Is page titles important?
Yes, a good page title assist the search engine in determining the targeted theme of the page. Each page must have it’s own unique title that are representative of the page content. Also just target a single keyword phrase per page title.

Should I target many keywords on a single page?
No, the best strategy is to target a single keyword phrase for every individual page. This can cause a single page to rank for several keywords relevant to the incoming backlinks and the keywords targeted by the page.

What is a reciprocal link?
Reciprocal linking is when you link to a site and they link to your site in return.

What is a triangular link?
This is a link strategy whereby you link to a site form your one domain and they link back to another of your domains.

What is Natural rank

This the rankings that you obtain without paying for position. In Google the paid rankings normally is located on the right hand side of their search results and the natural rankings are the results listed on the entire left hand side of the search results.
What is hidden text?
This is text that is visible to a search engine spider as it views the HTML source code but it is not visually visible to a human visitor. Webmasters usually make use of style sheets and the class attribute to fool search engines. This will definitely end up with a removal and penalty by a search engine when detected.

What is a Doorway page?
These are normally single pages created with the sole purpose to target specific keywords. It usually do not reflect the rest of the site. A splash page can be mistaken as a doorway page and should be avoided as search engines can penalize a domain for the use of doorway pages.

My web design company submitted my site to 1000’s of search engines, do I still need to do SEO?
Submission software is to a large degree a selling mechanism that means nothing to the website. Only a handful of search engines being submitted to are actually useful and those will focus on other factors to determine your site’s rankings. It is a well known fact that Google uses more than 200 factors to rank a website. The only thing that submission software does is letting search engines know that your site is out there. Obtaining backlinks from sites already being indexed however has the same result.
What is SEO?
It is the process that enable search engines to access and understand the content of a site with the end result of improved positioning on the SERPS of relevant search engines in order to obtain relevant targeted referrals with improved conversion ratios, from search engines.

What is Cloaking?
In short cloaking means to determine who visits the website and then presenting the applicable visitor with the site content relevant to their needs. In other words serving Google bot with a different page than for example the Yahoo! spider is cloaking. This will definitely result in a banning of the relevant site in a search engine, if discovered. Enabling actual human visitors to view only information relevant to their needs is not considdered cloaking. Cloaking's main objective is fooling search engines.

What is an Algo?
The abbreviation for algorithm. This is a mathematical formula that determines the ranking of pages in the relevant search engines search results.

Google Analytics Tutorials for Webmaster

Introduction to Google Analytics

History of Google analytics:
Google's analytics service was developed from Urchin Software Corporation's analytics system, Urchin on Demand and Google acquired Urchin Software Corp. in April 2005. In December 2007, Google rolled out the new ga.js page tag which they recommend to use for all new accounts and new profiles for new domains.
How to define?

Google Analytics: It is the measurement, collection, analysis and reporting of Internet data for the  purposes of understanding and optimizing web usage. Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research. It is a free and hosted by Google. It shows you how people found your site, how they explored it, and how you can enhance their visitor experience.


Google Analytics has been designed to meet the needs of novice users as well as web analytics experts.

Some of the features include:

• Map Overlay which can help you understand how to best target campaigns by geographic region

• AdWords Integration which makes it easy to track AdWords campaigns and allows you to use Google Analytics from your AdWords interface

• Internal Site Search which allows you to track how people use the search box on your site

• Benchmarking so that you can see whether your site usage metrics underperform or outperform those of your industry vertical.

• Funnel Visualization so that you can optimize your checkout and conversion click-paths

Know How Google Analytics Works for you?

When a visitor accesses a page on your site, a request is made to the webserver to display the page. The page is served and the Google Analytics Tracking Code JavaScript is executed. The Google Analytics Tracking Code, which is a snippet of code that you place on each page of your site, calls the trackPageView() method. At this point, the Google Analytics first-party cookies are read and/or written.

The webpage then sends an invisible gif request containing all the data to the secure Google Analytics reporting server, where the data is captured and processed. Data is processed regularly throughout the day and you can see the results in your reports.

Google Analytics uses only first-party cookies, which are considered safe and non-intrusive by most internet users today. Although many people block third-party cookies from being set by their web browsers, this won’t affect Google Analytics.

Someone who blocks all cookies, however, won’t be tracked by Google Analytics since all the data is passed to the Google Analytics servers via the first-party cookies. Someone who deletes their cookies will still be tracked, but they’ll be identified as a new visitor to the site and Google Analytics won’t be able to attribute their conversions to a prior referring campaign. People delete cookies for many reasons, one of which is to prevent personal data from being captured or reported. But, note that Google Analytics does not report on personally identifiable information. You’ll learn more about cookies as they relate to Google Analytics in a later module.

A much less common scenario is that a visitor to your site has disabled JavaScript on his or her browser. A visitor who disables JavaScript won’t be tracked since the Google Analytics Tracking Code cannot be executed.

Cached pages are saved on a visitor’s local machine and so they’re not served by the webserver. Google Analytics will still track visits to cached pages as long as the visitor is connected to the internet.

JavaScript errors occur when an element of a web page’s script contains an error or fails to execute correctly. If an error occurs before the Google Analytics Tracking Code is executed, the visit to the page won’t be tracked. This is because the error will prevent the remainder of the JavaScript on the page from running. Since we recommend that in most cases you place your Google Analytics Tracking Code at the bottom of the page, JavaScript errors are always a possible cause for data not appearing in your reports.

Google Analytics can track visits from a mobile device as long as the device is capable of executing JavaScript and storing cookies. You can see which devices have been used to access your site by looking at the Browsers report in the Visitor section.

In general, no reporting tool can ever be 100% accurate. You’ll get the most out of web analytics if you focus on trends. Knowing that 20% more visitors converted following a marketing campaign is more powerful than knowing that exactly 10 people visited your site today.

Data Confidentiality

All data collected by Google Analytics is anonymous, including where visitors comes from, how the visitors navigate through the site, and other actions they may perform.

No personally identifiable information is collected.

Google does not share Analytics data with any 3rd parties.

Furthermore, Google optimization, support, and sales staff may only access a client’s data with the client’s permission. You can give permission verbally, over email or through a support ticket that asks for help with a problem or asks a question about your data.

You may elect to share your Google Analytics data “with other Google products”, and Google will use the data to improve the products and services we provide you. Electing to share your data “Anonymously with Google and others” allows you to use benchmarking.

To provide benchmarking, Google removes all identifiable information about your website, then combines the data with hundreds of other anonymous sites in comparable industries and reports them in an aggregate form.

If you select “do not share my Google Analytics data”, you will not be able to use benchmarking and may not have access to specific ads-related features such as Conversion Optimizer.

Again, regardless of your Data Sharing selections, Google does not share Analytics data with any 3rd parties.

Initial Screen

Understanding the Google Analytics interface will help you find and analyze information more effectively.

When you first login to your Google Analytics account, you’ll see a screen similar to the one on the slide.

In this example, the user has access to three Google Analytics accounts.

Click on the name of the account you would like to access.

Analytics Settings

This takes you to the account-specific page where you manage the set-up and configuration of your account and profiles.

You can toggle to your other Analytics accounts using the drop-down menu at the top right of the page.

Each profile for the selected account is displayed under “Website Profiles”.

From this screen you can access reports for each profile.

You an also edit configuration settings, add filters, add or change user permissions, and add or remove profiles altogether.

Report Interface

Click the “View Reports” link for a profile, and you’ll be taken to the dashboard for that profile.

A sample dashboard is shown on the slide.

We’ve called out the user interface features that are available on all reports.

Your report navigation, scheduled email settings, Help links, data export options, and the calendar.

Note that there are several places to find help information. The Help link on the top right of the page takes you to the Google Analytics Help Center.

Also, on the left margin of the page, you’ll see a Help Resources box with links.


The dashboard is where you put all the summary information about your site that you want to see at a glance. To add a report to the dashboard, just go to the report you want to add and then click Add to Dashboard.

On the dashboard itself, you can position the report summaries however you like and delete the ones you don’t need.

Report Structure

In the left hand navigation, you’ll see that your reports are organized into categories: Visitors, Traffic Sources, Content, Goals, and Ecommerce.

If you don’t have an ecommerce site or don’t have ecommerce reporting enabled, you won’t see the ecommerce section in your navigation.

To view reports, click on any of the categories and the reports available within that category will appear.

Some reports contain additional sub-reports, like the AdWords report under Traffic Sources.

Click the arrow to see the sub-reports.

Setting The Active Date Range

To change your date range, click the arrow next to the active date range displayed at the upper right of all reports.

You can then use the Calendar or the Timeline to select a new date range.

The “Calendar” tab allows you to select date ranges by clicking on the day and month within the calendar or you can type dates in the “Date Range” boxes.

The “Timeline” tab has a date slider that you can resize and move to cover any range of dates.

You can see your site’s traffic trends in the Timeline.

Setting A Comparison Date Range

You can select a date range to compare to the current selected date range.

When using the Timeline to set a comparison date range, you’ll see two date sliders instead of just one.

You can use a comparison date range to see how your site is performing month over month, year over year or even from one day to another.

The date range and comparison date ranges you select will apply to all your reports and graphs.

Graphic By Day, Week And Month

Most reports include an over-time graph at the top. You can make this graph display data by day, week, or month.

Multi-Line Graphs

You can also compare two metrics on the same graph to see how they are correlated.

Click the arrow in the top left of the graph.

Then, click the Compare Two Metrics link and select which two metrics you want to compare.

In this example, we’re graphing visitors versus average time on site.

Graph Roll-Overs

You can roll your mouse over the graph and see actual numbers.

Exporting Report Data

You can export data from any report. There are four formats: PDF, XML, CSV and tab-separated.

Simply click on the Export button at the top of any report page and select the format you want.

Email Reports

Next to the Export button, you’ll see an Email button.

Click it and you’ll see a screen with two tabs: Send Now, and Schedule.

You can schedule reports to be delivered daily, weekly, monthly or quarterly.

You also have the option to select what format to send them in, such as PDF or CSV.

The email scheduling feature provides an easy way to automatically distribute specific report data to the people who need it.

Curriculum Links

The Overview reports in each section contain a set of Curriculum links. You can use these links to quickly find information that you need.

In some cases, these links access reports that are not available from the left report navigation.

Title And Breadcrumbs

You can always see where you are in a report hierarchy by looking at the title and the breadcrumbs at the top of the report.

Look at the example on the slide.

From the title, you can see that you are in the Referring Link report and that you’re looking at traffic from the link

From the breadcrumbs, you can see that you are in the Referring Sites report hierarchy.

You can click on any of the breadcrumb links to go back to that report.

Narratives And Scorecards

Nearly every report contains a short narrative that summarizes the traffic that’s included in the report.

The scorecard below the narrative provides metric aggregates and averages for the traffic.

Each box in the scorecard contains a question mark button. Clicking it opens a small window that explains how the metric is calculated.

Report Tabs

Most reports provide tabs that show different sets of data.

The Site Usage tab shows metrics such as the number of pages viewed per visit, the average time on site, and the bounce rate.

The Goal Conversion tab shows the conversion rates for each of your goals.

If you’ve enabled ecommerce reporting on your Profile Settings page, you’ll also see an Ecommerce tab.

This tab shows metrics such as Ecommerce revenue, number of transactions, and average value.

The AdWords Campaigns reports have an additional tab called Clicks. This tab contains AdWords related metrics such as clicks, cost, revenue per click and ROI.

Quick Segmentation

You can segment table data in different ways using the Dimension pulldown menu.

So, for example, if you want to see the traffic in your keywords report broken out by City, you just select City from the pulldown menu.

Keyword Reports

In the Keywords and Search Engines reports, you have the option to analyze just paid, just non-paid traffic, or all search traffic.

Simply click on the links above the scorecard to make your selection.

Hourly Reporting

Some reports allow you to view results by hour.

On these reports, you can select the view you want by clicking on the clock button in the top right corner next to “Graph By”.

Report Views

There are five different Views available in most reports. The first icon organizes your report data into a table. This is the default view for many reports.

The second icon allows you to create a pie-chart based on any one of the metrics in the report.

The third icon shows a bar-graph based on any metric you select.

The fourth icon is the comparison bar graph view. It allows you to quickly see whether each entry in the table is performing above or below average.

The fifth icon allows you to instantly see a summary report with graphs for the traffic you’re analyzing.

Sorting Data

Columns within tables can be sorted in both ascending and descending order simply by clicking on the column heading.

The arrows next to the heading title indicate the order in which the results are listed.

A down arrow indicates descending order and an upward arrow indicates ascending order.

Expanding Numbers Of Results Desplayed

By default, all reports with tables display ten rows.

To display more than ten rows, go to the bottom of your report and click the dropdown menu arrow next to “Show rows”.

You can display up to 500 rows per page.

Find Box

You can use the Find box at the bottom left of your reports to narrow or refine your results.

For example, if you are looking at the All Traffic Sources report and you want to only see traffic from the Google domain, you can type in Google and select “containing”.

Or, to exclude all traffic from the Google domain, you would select “excluding”.

Contextual Help Resources

You can get information about any report you’re looking at by clicking one of the Help Resources.

About this Report offers a brief description of the report.

Conversion University provides insight into how you might use and interpret the data.

Common Questions links to Help Center articles that are related to the report.

Create Context For Your Data

When analyzing your traffic, avoid focusing on just a single metric. This pageviews result by itself isn’t actionable because you don’t know what the number really means.

But, when you look at pageviews in the context of other metrics, you start to get clearer picture.

For example, look at the bounce rate. Half of the time that people entered the site through this page, they left the site without looking at any other pages. This page is very important. By comparing the pageviews to the site average, we can see that this page accounts for over 28% of all the pageviews.

How has the performance of this page changed over time?

This page is receiving 20% fewer visits than it did last week and people are spending 10% less time on it. And last week, the bounce rate was only 24% — now it’s double that number.

So, putting data into context can help us ask the right questions and decide on a course of action.

Let’s look at another example.

Creating Context With Visualizations

Here we are looking at the Content by Title report.

We’re using the Compare to Site Average visualization to see which pages have significantly higher bounce rates than the site average.

The bounce rate for the first title is nearly 20% higher than the site average. The red bar shows that it’s performing worse than the site average.

Looking For Trends

Analyzing trends is another useful way to bring context into your analysis.

The graph on the slide shows us that pageviews peaked in May. Did visits increase or did each visitor look at more pages?

Investigating Changes In Trends

Using the Graph Mode to compare Visits and Pageviews, we see that Visits and Pageviews have increased proportionally.

Data Driven Decision Making

Now let’s identify which traffic sources led to the increase in traffic and revenue. We do this by looking at the All Traffic Sources report and clicking on the Ecommerce tab.

Comparing two days of traffic, we find that — although several sources sent an increasing number of visitors to the site — only Google organic and Google referral had a significant impact on revenue.

Therefore, we know that although other campaigns increased overall traffic, they did not bring in purchasers.

This kind of information can help you decide where to focus your promotion and site content resources.


In Google Analytics, a pageview is counted every time a page on your website loads.

So, for example, if someone comes to your site and views page A, then page B, then Page A again, and then leaves your site — the total pageviews for the visit is 3.


A visit — or session — is a period of interaction between a web browser and a website. Closing the browser or staying inactive for more than 30 minutes ends the visit.

For example, let’s say that a visitor is browsing the Google Store, a site that uses Google Analytics. He gets to the second page, and then gets a phone call. He talks on the phone for 31 minutes, during which he does not click anywhere else on the site.

After his call, he continues where he left off. Google Analytics will count this as a second visit, or a new session.

Note that throughout these modules, the words “visit” and “session” may be used interchangeably.


A visitor is uniquely identified by a Google Analytics visitor cookie which assigns a random visitor ID to the user, and combines it with the timestamp of the visitor’s first visit.

The combination of the random visitor ID and the timestamp establish a Unique ID for that visitor.

You’ll learn more about the visitor cookie in a subsequent module.

Pageviews, Visits, And Visitors – The Basics

Generally, the Visitors metric will be smaller than the Visits metric which in turn will be smaller than the Pageviews metric.

For example, 1 visitor could visit a site 2 times and generate a total of 5 pageviews.
Pageviews Vs. Unique Pageviews

A pageview is defined as a view of a page that is tracked by the Google Analytics Tracking Code.

If a visitor hits reload after reaching the page, this will be counted as an additional pageview.

If a user navigates to a different page and then returns to the original page, an additional pageview will also be recorded.

A unique pageview represents the number of visits during which that page was viewed–whether one or more times. In other words, if a visitor views page A three times during one visit, Google Analytics will count this as three pageviews and one unique pageview.

Absolute Unique” Vs. “New vs. Returning”

The “Absolute Unique Visitors” report counts each visitor during your selected date range only once. So, if visitor A comes to your site 5 times during the selected date range and visitor B comes to your site just once, you will have 2 Absolute Unique Visitors. Remember, a visitor is uniquely identified by a Google Analytics visitor cookie.

The “New vs. Returning” report classifies each visit as coming from either a new visitor or a returning visitor. So when someone visits your site for the first time, the visit is categorized as “Visit from a new visitor.” If the person has browsed your website before, the visit is categorized as “Visit from a returning visitor.”

A high number of new visits suggests that you are successful at driving traffic to your site while a high number of return visits suggests that the site content is engaging enough for visitors to come back.

You can look at the Recency report to see how recently visitors have visited. You can look at the Loyalty report to see how frequently they return. Both the Recency and Loyalty reports are under Visitor Loyalty in the Visitors section.

Pageviews, Visits, And Visitors In Your report

The Pageviews metric can be found in the Visitors Overview and in the Content section reports. Most of the other reports show Pages Viewed per Visit instead of Pageviews.

Unique Pageviews is only found in the Content section.

Almost all of the reports show Visits.

The Visitors metric — in other words the number of visitors who came to your site — is found in the Visitors section.

Time On Page

To calculate Time on Page, Google Analytics compares the timestamps of the visited pages.

For example, in the slide, the visitor saw page A, then page B, and then left the site.

The Time on Page for page A is calculated by subtracting the page A timestamp from the page B timestamp.

So, the Time on Page for page A is 1 minute and 15 seconds.

In order for this calculation to take place, the Google Analytics Tracking Code must be executed on both pages.

The Time on Page for page B is 0 seconds, because there is no subsequent timestamp that Google Analytics can use to calculate the actual Time on Page.

Time On Site

Now, suppose the visitor continued on to a third page before exiting.

The second page now has a Time on Page of 1 minute 10 seconds.

The Time on Site is now calculated as 2 minutes and 25 seconds.

Avg. Time On Page” VS “Avg. Time On Site”

For Average Time on Page, bounces are excluded from the calculation. In other words, any Time on Page of 0 is excluded from the calculation.

For Average Time on Site, bounces remain a part of the calculation.

To calculate Average Time on Site, Google Analytics divides the total time for all visits by the number of visits.

Flash Based Sites

Some sites make extensive use of Flash or other interactive technologies. Often, these kinds of sites don’t load new pages frequently and all the user interaction takes place on a single page.

As a result, it’s common for sites like this to have high bounce rates and low average times on site.

If you have such a site, you may wish to set up your tracking so that virtual pageviews or events are generated as the user performs various activities. You can learn how to do this in the module on Event Tracking and Virtual Page views.

Length Of Visit” VS “Avg. Time On Site”

The Length of Visit report categorizes visits according to the amount of time spent on the site during the visit.

The graph allows you to visualize the entire distribution of visits instead of simply the ‘Average Time on Site’ across all visits. You can see whether a few visits are skewing your ‘Average Time on Site’ upward or downward. The Length of Visit report can be found under Visitor Loyalty in the Visitors section.

Traffic Sources Reports

The reports in the Traffic Sources section show you where your traffic is coming from on the Internet. You can compare your traffic sources against each other to find out which sources send you the highest quality traffic.
Source: search engine optimization tips by SEO Experts Gurgaon

SMO - Social Media Optimization - Social Bookmarking Process

What is Social Bookmarking?

Social Bookmarking is the process in which users tags  their favorite web page for later use. Users save a website on the web instead of saving it to web browser so that It can be seen online from any where they wish and can also be shared with their friends.

Why Social Bookmarking ?

Social Bookmarking is the the easiest and fastest method to promote business around the world. After
bookmarking your business product site on any of the bookmarking site, just share it among the friends like wise the chain will continue and you business will get more exposure on the web. With the help of this chain your business will appear globally.

Social bookmarking generate a lot of traffic & revenue for the website !

Top 10 Social bookmarking and networking sites: