A reverse image search is a search engine tool that allows you to search for images using an image rather than text. You can either upload an image from your computer or provide the URL of an image online to search for similar or related images. This can be useful for finding the source of an image, finding higher resolution versions of an image, or finding similar images for use in your own content. Some popular reverse image search engines include Google Images, TinEye, and Yandex.
What Is a Reverse Image Search?
5 SEO Myths - Important to know as an SEO Expert
- More backlinks equal higher ranking - While backlinks can certainly help improve your ranking, it's not simply a matter of quantity. The quality of the backlinks is also important, as well as the relevance of the websites linking back to your site.
- Keyword stuffing is necessary - In the past, it was believed that using as many keywords as possible in your website's content and meta tags would improve your ranking. However, this is no longer the case. In fact, keyword stuffing can actually harm your ranking as it can appear spammy and decrease the quality of your content.
- Meta tags are the most important factor in SEO - While meta tags do play a role in SEO, they are only one factor among many. The content of your website, the quality of your backlinks, and the user experience are all important factors as well.
- Social media has no impact on SEO - While social media and SEO may seem unrelated, they can actually have a significant impact on each other. Having a strong social media presence can lead to more backlinks and traffic to your website, which can in turn improve your ranking.
- Paid links are always bad - While it is true that buying links can be seen as a violation of Google's guidelines and can result in a penalty, not all paid links are bad. If the link is relevant and adds value to the user, it can actually be beneficial for your SEO. It's important to be transparent about any paid links and to only use them judiciously.
Top SEO Interview Questions and Answers
If a website's search engine saturation with respect to a particular search engine is 20%, what does it mean?
* A. 20% of the WebPages of the website have been indexed by the search engine
* B. Only 20% of the pages of the website will be indexed by the search engine
* C. 20% of the websites pages will never be indexed
* D. The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms
B. Only 20% of the pages of the website will be indexed by the search engine
10 people do a web search. In response, they see links to a variety of web pages. Three of the 10 people choose one particular link. That link then has a __________ click through rate.
* A. less than 30%
* B. 30 percent
* C. more than 30%
A. More than 30%
Which of the following factors have an impact on the Google Page Rank?
* a. The total number of inbound links to a page of a web site
* b. The subject matter of the site providing the inbound link to a page of a web site
* c. The text used to describe the inbound link to a page of a web site
* d. The number of outbound links on the page that contains the inbound link to a page of a web site
d. The number of outbound links on the page that contains the inbound link to a page of a web site
What does the 301-server response code signify?
* A. Not Modified
* B. Moved Permanently
* C. syntax error in the request
* D. Payment is required
* E. The request must be authorized before it can take place
B. Moved Permanently
If you enter 'Help site: www.go4expert.com’ in the Google search box, what will Google search for?
* a. It will open up the Google help pages applicable to www.go4expert.com
* b. It will find pages about help within www.go4expert.com
* c. It will only find page titles about help within www.go4expert.com
* d. It will direct you to the request page for re-indexing of www.go4expert.com
a. It will open up the Google help pages applicable to www.go4expert.com
What is Anchor Text?
* a. It is the main body of text on a particular web page
* b. It is the text within the left or top panel of a web page
* c. It is the visible text that is hyperactive linked to another page
* d. It is the most prominent text on the page that the search engines use to assign a title to the page
c. It is the visible text that is hyperactive linked to another page
What term is commonly used to describe the shuffling of positions in search engine results in between major updates?
* a. Waves
* b. Flux
* c. Shuffling
* d. Swaying
b. Flux
Are RSS/Atom feeds returned in Google's search results?
* a. Yes
* b. No
b. No
What does the term Keyword Prominence refer?
* a. It refers to the fact that the importance of choosing high traffic keywords leads to the best return on investment
* b. It refers to the importance attached to getting the right keyword density
* c. It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines
* d. It refers to the fact that the keywords in bold font are given priority by the search engines
c. It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines.
What is the term for Optimization strategies that are in an unknown area of reputability/validity?
* a. Red hat techniques
* b. Silver hat techniques
* c. Grey hat techniques
* d. Shady hat techniques
c. Grey hat techniques
Which of the following statements is correct with regard to natural links?
* a. They are two-way links (reciprocal links)
* b. They are from authority websites
* c. They are voluntary in nature
* d. They are from .edu or .gov extension websites
a. They are two-way links (reciprocal links)
What does the 302-server response code signify?
* a. It signifies conflict; too many people wanted the same file at the same time
* b. The page has been permanently removed
* c. The method you are using to access the file is not allowed
* d. The page has temporarily moved
* e. What you requested is just too big to process
d. The page has temporarily moved
Which of the following statements about FFA pages are true?
* a. They are greatly beneficial to SEO
* b. They are also called link farms
* c. They are paid listings
* d. They contain numerous inbound links
b. They are also called link farms
What is the name of the search engine technology due to which a query for the word 'actor' will also show search results for related words such as actress, acting or act?
* a. Spreading
* b. Dilating
* c. RSD (real-time synonym detection)
* d. Stemming
* e. Branching
d. Stemming
What will the following robots.txt file do?
User-agent:Googlebot
Disallow:/*?
User-agent:Scooter
Disallow:
* a. It will allow Google to crawl any of the dynamically generated pages. It will also allow the AltaVista scooter bot to access every page
* b. It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the AltaVista scooter bot from accessing any page
* c. It will disallow Google from crawling any of the dynamically generated pages. It will allow the AltaVista scooter bot to access every page
* d. None of the above
c. It will disallow Google from crawling any of the dynamically generated pages. It will allow the AltaVista scooter bot to access every page
Which of the following statements about RSS are correct?
* a. It is a form of XML
* b. It stands for Real-time streamlined syndication
* c. It is a good way of displaying static information
* d. It is a Microsoft technology
a. It is a form of XML
Which of the following options is correct regarding the Keyword Effectiveness Index (KEI) of a particular keyword?
* a. It is directly proportional to the popularity of the keyword
* b. It is inversely proportional to the competition for the keyword
* c. It is directly proportional to the chances of the keyword ranking on the first page of the Google search results
a. It is directly proportional to the popularity of the keyword
What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
* a. Traffic jacking
* b. Visitor jacking
* c. View jacking
* d. Page jacking
d. Page jacking
Which of the following search engines offers a popular list of the top 50 most searched keywords?
* a. Google
* b. Yahoo
* c. AOL
* d. Lycos
d. Lycos
Which of the following search engines or directories provides the main search results for AOL?
* a. Lycos
* b. DMOZ
* c. Google
* d. Yahoo
* e. Windows Live
c. Google
Which of the following can be termed as appropriate Keyword Density?
* A. 0.01-0.1%
* B. 3-4%
* C. 7-10%
* D. none of the above
D. none of the above
The following robots Meta tag directs the search engine bots:
* a. Not to index the homepage and not to follow the links in the page
* b. Not to index the page and not to follow the links in the page
* c. To index the page and not to follow the links in the page
* d. Not to index the page but to follow the links in the page
b. Not to index the page and not to follow the links in the page
What is Keyword Density?
* a. The number of times the keyword is used / (DIVIDED BY) the total word count on page - (MINUS) the total words in HTML on the page
* b. Combination of the number of times a keyword or a keyword phrase, in proportion with other words, appears on a Web page
* c. The number of times the keyword is used in the page description
* d. The number of times the keyword is used in the page title
* e. The number of times the keyword is used / (DIVIDED BY) the total word count on the page
b. Combination of the number of times a keyword or a keyword phrase, in proportion with other words, appears on a Web page
Which of the following are examples of agents?
* A. Internet Explorer
* B. Search engine spiders
* C. Opera
* D. SQL Server database attached to a website
B. Search engine spiders
If you search for the term "iq test" in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term "iq"?
* a. Yes
* b. No
b. No
Cloaking is a controversial SEO technique. What does it involve?
* a. Increasing the keyword density on the web pages
* b. Offering a different set of web pages to the search engines
* c. Hiding the keywords within the webpage
* d. Creating multiple pages and hiding them from the website visitors
d. Creating multiple pages and hiding them from the website visitors
Which of the following facts about Alexa are correct?
* a. Alexa provides free data on relative website visitor traffic
* b. Alexa and Quantcast provide information on visitor household incomes
* c. Alexa is biased towards US based traffic
* d. Quantcast only tracks people who have installed the Quantcast toolbar
a. Alexa provides free data on relative website visitor traffic
Google gives priority to themed in-bound links.
* a. True
* b. False
a. True
Which of the following methods can help you get around the Google Sandbox?
* a. Buying an old Website and getting it ranked
* b. Buying a Google Ad words PPC campaign
* c. Placing the website on a sub domain of a ranked website and then 301 re-directing the site after it has been indexed
* d. Getting a DMOZ listing
c. Placing the website on a sub domain of a ranked website and then 301 re-directing the site after it has been indexed
A Hallway Page is used to:
* A. Attract visitors from the search engines straight onto the Hallway Page
* B Organizes the Doorway Pages
* C Helps people navigate to different Doorway Pages
* D. Enables search engine bots to index the Doorway Pages
D. Enables search engine bots to index the Doorway Pages
Which of the following options describes the correct meaning of Mouse Trapping?
* a. The technique of monitoring the movement of the mouse on the webpage
* b. The technique of monitoring the area on which an advertisement was clicked
* c. The web browser trick, which attempts to redirect visitors away from major websites through a spy ware program
* d. The web browser trick, which attempts to keep a visitor captive at on a website
d. The web browser trick, which attempts to keep a visitor captive at on a website
What is the most likely time period required for getting a Google page rank?
* A. 1 week
* B. 3 weeks
* C. 2 months
* D More than 3 months
C. 2 months
All major search engines are case sensitive.
* a. True
* b. False
b. False
Which of the following website design guidelines have been recommended by Google?
* a. Having a clear hierarchy and text links
* b. Every page should be reachable from at least one static text link
* c. If the site map is larger than 100 or so links, you should break the site map into separate pages
* d. Keeping the links on a given page to a reasonable number (fewer than 100)
* e. Use less than 30 images or graphics per page
a. Having a clear hierarchy and text links
How are site maps important for the Search engine optimization process?
* a. Site maps help the search engine editorial staff to go through a website, hence ensuring quicker placement
* b. Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or title "Site Map" on the home page of a website.
* c. Site maps help the search engine spider pick up more pages from the website
* d. None of the above
c. Site maps help the search engine spider pick up more pages from the website
Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized?
* a. The text of the paid links should state the words "paid text link" for Google to identify it as a paid link
* b. Only Paid text links to non-profit websites should be accepted
* c. Paid links should be disclosed through the "rel=nofollow" attribute in the hyperlink
* d. Paid links should be disclosed through the "index=nofollow" attribute in the hyperlink
c. Paid links should be disclosed through the "rel=nofollow" attribute in the hyperlink
* A. 20% of the WebPages of the website have been indexed by the search engine
* B. Only 20% of the pages of the website will be indexed by the search engine
* C. 20% of the websites pages will never be indexed
* D. The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms
B. Only 20% of the pages of the website will be indexed by the search engine
10 people do a web search. In response, they see links to a variety of web pages. Three of the 10 people choose one particular link. That link then has a __________ click through rate.
* A. less than 30%
* B. 30 percent
* C. more than 30%
A. More than 30%
Which of the following factors have an impact on the Google Page Rank?
* a. The total number of inbound links to a page of a web site
* b. The subject matter of the site providing the inbound link to a page of a web site
* c. The text used to describe the inbound link to a page of a web site
* d. The number of outbound links on the page that contains the inbound link to a page of a web site
d. The number of outbound links on the page that contains the inbound link to a page of a web site
What does the 301-server response code signify?
* A. Not Modified
* B. Moved Permanently
* C. syntax error in the request
* D. Payment is required
* E. The request must be authorized before it can take place
B. Moved Permanently
If you enter 'Help site: www.go4expert.com’ in the Google search box, what will Google search for?
* a. It will open up the Google help pages applicable to www.go4expert.com
* b. It will find pages about help within www.go4expert.com
* c. It will only find page titles about help within www.go4expert.com
* d. It will direct you to the request page for re-indexing of www.go4expert.com
a. It will open up the Google help pages applicable to www.go4expert.com
What is Anchor Text?
* a. It is the main body of text on a particular web page
* b. It is the text within the left or top panel of a web page
* c. It is the visible text that is hyperactive linked to another page
* d. It is the most prominent text on the page that the search engines use to assign a title to the page
c. It is the visible text that is hyperactive linked to another page
What term is commonly used to describe the shuffling of positions in search engine results in between major updates?
* a. Waves
* b. Flux
* c. Shuffling
* d. Swaying
b. Flux
Are RSS/Atom feeds returned in Google's search results?
* a. Yes
* b. No
b. No
What does the term Keyword Prominence refer?
* a. It refers to the fact that the importance of choosing high traffic keywords leads to the best return on investment
* b. It refers to the importance attached to getting the right keyword density
* c. It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines
* d. It refers to the fact that the keywords in bold font are given priority by the search engines
c. It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines.
What is the term for Optimization strategies that are in an unknown area of reputability/validity?
* a. Red hat techniques
* b. Silver hat techniques
* c. Grey hat techniques
* d. Shady hat techniques
c. Grey hat techniques
Which of the following statements is correct with regard to natural links?
* a. They are two-way links (reciprocal links)
* b. They are from authority websites
* c. They are voluntary in nature
* d. They are from .edu or .gov extension websites
a. They are two-way links (reciprocal links)
What does the 302-server response code signify?
* a. It signifies conflict; too many people wanted the same file at the same time
* b. The page has been permanently removed
* c. The method you are using to access the file is not allowed
* d. The page has temporarily moved
* e. What you requested is just too big to process
d. The page has temporarily moved
Which of the following statements about FFA pages are true?
* a. They are greatly beneficial to SEO
* b. They are also called link farms
* c. They are paid listings
* d. They contain numerous inbound links
b. They are also called link farms
What is the name of the search engine technology due to which a query for the word 'actor' will also show search results for related words such as actress, acting or act?
* a. Spreading
* b. Dilating
* c. RSD (real-time synonym detection)
* d. Stemming
* e. Branching
d. Stemming
What will the following robots.txt file do?
User-agent:Googlebot
Disallow:/*?
User-agent:Scooter
Disallow:
* a. It will allow Google to crawl any of the dynamically generated pages. It will also allow the AltaVista scooter bot to access every page
* b. It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the AltaVista scooter bot from accessing any page
* c. It will disallow Google from crawling any of the dynamically generated pages. It will allow the AltaVista scooter bot to access every page
* d. None of the above
c. It will disallow Google from crawling any of the dynamically generated pages. It will allow the AltaVista scooter bot to access every page
Which of the following statements about RSS are correct?
* a. It is a form of XML
* b. It stands for Real-time streamlined syndication
* c. It is a good way of displaying static information
* d. It is a Microsoft technology
a. It is a form of XML
Which of the following options is correct regarding the Keyword Effectiveness Index (KEI) of a particular keyword?
* a. It is directly proportional to the popularity of the keyword
* b. It is inversely proportional to the competition for the keyword
* c. It is directly proportional to the chances of the keyword ranking on the first page of the Google search results
a. It is directly proportional to the popularity of the keyword
What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
* a. Traffic jacking
* b. Visitor jacking
* c. View jacking
* d. Page jacking
d. Page jacking
Which of the following search engines offers a popular list of the top 50 most searched keywords?
* a. Google
* b. Yahoo
* c. AOL
* d. Lycos
d. Lycos
Which of the following search engines or directories provides the main search results for AOL?
* a. Lycos
* b. DMOZ
* c. Google
* d. Yahoo
* e. Windows Live
c. Google
Which of the following can be termed as appropriate Keyword Density?
* A. 0.01-0.1%
* B. 3-4%
* C. 7-10%
* D. none of the above
D. none of the above
The following robots Meta tag directs the search engine bots:
* a. Not to index the homepage and not to follow the links in the page
* b. Not to index the page and not to follow the links in the page
* c. To index the page and not to follow the links in the page
* d. Not to index the page but to follow the links in the page
b. Not to index the page and not to follow the links in the page
What is Keyword Density?
* a. The number of times the keyword is used / (DIVIDED BY) the total word count on page - (MINUS) the total words in HTML on the page
* b. Combination of the number of times a keyword or a keyword phrase, in proportion with other words, appears on a Web page
* c. The number of times the keyword is used in the page description
* d. The number of times the keyword is used in the page title
* e. The number of times the keyword is used / (DIVIDED BY) the total word count on the page
b. Combination of the number of times a keyword or a keyword phrase, in proportion with other words, appears on a Web page
Which of the following are examples of agents?
* A. Internet Explorer
* B. Search engine spiders
* C. Opera
* D. SQL Server database attached to a website
B. Search engine spiders
If you search for the term "iq test" in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term "iq"?
* a. Yes
* b. No
b. No
Cloaking is a controversial SEO technique. What does it involve?
* a. Increasing the keyword density on the web pages
* b. Offering a different set of web pages to the search engines
* c. Hiding the keywords within the webpage
* d. Creating multiple pages and hiding them from the website visitors
d. Creating multiple pages and hiding them from the website visitors
Which of the following facts about Alexa are correct?
* a. Alexa provides free data on relative website visitor traffic
* b. Alexa and Quantcast provide information on visitor household incomes
* c. Alexa is biased towards US based traffic
* d. Quantcast only tracks people who have installed the Quantcast toolbar
a. Alexa provides free data on relative website visitor traffic
Google gives priority to themed in-bound links.
* a. True
* b. False
a. True
Which of the following methods can help you get around the Google Sandbox?
* a. Buying an old Website and getting it ranked
* b. Buying a Google Ad words PPC campaign
* c. Placing the website on a sub domain of a ranked website and then 301 re-directing the site after it has been indexed
* d. Getting a DMOZ listing
c. Placing the website on a sub domain of a ranked website and then 301 re-directing the site after it has been indexed
A Hallway Page is used to:
* A. Attract visitors from the search engines straight onto the Hallway Page
* B Organizes the Doorway Pages
* C Helps people navigate to different Doorway Pages
* D. Enables search engine bots to index the Doorway Pages
D. Enables search engine bots to index the Doorway Pages
Which of the following options describes the correct meaning of Mouse Trapping?
* a. The technique of monitoring the movement of the mouse on the webpage
* b. The technique of monitoring the area on which an advertisement was clicked
* c. The web browser trick, which attempts to redirect visitors away from major websites through a spy ware program
* d. The web browser trick, which attempts to keep a visitor captive at on a website
d. The web browser trick, which attempts to keep a visitor captive at on a website
What is the most likely time period required for getting a Google page rank?
* A. 1 week
* B. 3 weeks
* C. 2 months
* D More than 3 months
C. 2 months
All major search engines are case sensitive.
* a. True
* b. False
b. False
Which of the following website design guidelines have been recommended by Google?
* a. Having a clear hierarchy and text links
* b. Every page should be reachable from at least one static text link
* c. If the site map is larger than 100 or so links, you should break the site map into separate pages
* d. Keeping the links on a given page to a reasonable number (fewer than 100)
* e. Use less than 30 images or graphics per page
a. Having a clear hierarchy and text links
How are site maps important for the Search engine optimization process?
* a. Site maps help the search engine editorial staff to go through a website, hence ensuring quicker placement
* b. Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or title "Site Map" on the home page of a website.
* c. Site maps help the search engine spider pick up more pages from the website
* d. None of the above
c. Site maps help the search engine spider pick up more pages from the website
Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized?
* a. The text of the paid links should state the words "paid text link" for Google to identify it as a paid link
* b. Only Paid text links to non-profit websites should be accepted
* c. Paid links should be disclosed through the "rel=nofollow" attribute in the hyperlink
* d. Paid links should be disclosed through the "index=nofollow" attribute in the hyperlink
c. Paid links should be disclosed through the "rel=nofollow" attribute in the hyperlink
Importance of Internet marketing
Why is Internet Marketing and Advertising Important?
Internet marketing can be defined as the marketing of your products and services over the Internet or Web. It is known with various names like Search engine marketing, Web marketing, digital marketing, e-marketing, web-based marketinng, and online marketing etc.
In the modern world, the Internet is a prominent tool that is helping businesses to reach literally millions of new customers. Now the relationship between Business to Business, businesses and consumers has been redefined by the Internet. With the help of Internet now small to medium sized companies have become able to reach all over the globe to share their information about Services and products. As this method of marketing ties together the technical and creative prospects (development, design, advertising, sales, and more) of the Internet. Now the business can be advertised and reached to customers on a global scale that was used by a hand full of large organizations just a few years ago. The Benefit to marketing and advertising on the web is the fact that it will remain always on. Your brand, products and services are shared and accessed from anywhere in 24 hrs a day and 7 days a week. Consumers will be able to visit your business site at their Convenience from the comfort of their own location.
Some Advantage of Internet Marketing:
- Inexpensive
- Broad reach of products and services to consumers.
- Businesses will be accessed by millions of potential customers.
- You can reach your target audience through e-mail marketing, you can reach thousands of people at once.
- Your store remains open always i.e. 24 hrs a day, 7 days a week
- The campaign can be traced, measured, and tested easily by the internet marketer.
- Can collect payment online
- Global recognition.
The Internet has dramatically changed the way of purchasing and using the products or services. Internet marketing helps in global branding, that is used to sell the same product across the multiple markets.
By SEO Expert Gurgaon : Online Marketing Professional
Internet marketing can be defined as the marketing of your products and services over the Internet or Web. It is known with various names like Search engine marketing, Web marketing, digital marketing, e-marketing, web-based marketinng, and online marketing etc.
In the modern world, the Internet is a prominent tool that is helping businesses to reach literally millions of new customers. Now the relationship between Business to Business, businesses and consumers has been redefined by the Internet. With the help of Internet now small to medium sized companies have become able to reach all over the globe to share their information about Services and products. As this method of marketing ties together the technical and creative prospects (development, design, advertising, sales, and more) of the Internet. Now the business can be advertised and reached to customers on a global scale that was used by a hand full of large organizations just a few years ago. The Benefit to marketing and advertising on the web is the fact that it will remain always on. Your brand, products and services are shared and accessed from anywhere in 24 hrs a day and 7 days a week. Consumers will be able to visit your business site at their Convenience from the comfort of their own location.
Some Advantage of Internet Marketing:
- Inexpensive
- Broad reach of products and services to consumers.
- Businesses will be accessed by millions of potential customers.
- You can reach your target audience through e-mail marketing, you can reach thousands of people at once.
- Your store remains open always i.e. 24 hrs a day, 7 days a week
- The campaign can be traced, measured, and tested easily by the internet marketer.
- Can collect payment online
- Global recognition.
The Internet has dramatically changed the way of purchasing and using the products or services. Internet marketing helps in global branding, that is used to sell the same product across the multiple markets.
By SEO Expert Gurgaon : Online Marketing Professional
Why Search Engine Optimization (SEO) is Important ?
Search Engine Optimization is the Continuous process of promoting a website on the web in order to maintain its online visibility and attract more and more visitors to increase the traffic and the sales of products and services listed on the website. To become successful in online marketing, search engine optimization is very necessary which is done in combination with quality content development and website promotion.
Just search engine rankings not the targeted issue of website promotion instead usability of the website is very important.If your website rank high but it does not poses relevant information, website will be ditched by the people and it gradually loses its charm.
Search Engine Optimization Gurgaon specializes in advanced SEO, that will help to improve the keywords ranking in search engines like Bing, Google, and Yahoo. If you're looking for some search engine optimization service to increase your visibility on major search engines, we can help.
Just search engine rankings not the targeted issue of website promotion instead usability of the website is very important.If your website rank high but it does not poses relevant information, website will be ditched by the people and it gradually loses its charm.
Search Engine Optimization Gurgaon specializes in advanced SEO, that will help to improve the keywords ranking in search engines like Bing, Google, and Yahoo. If you're looking for some search engine optimization service to increase your visibility on major search engines, we can help.
How Web Search Engines Work ?
Working of a Search Engine : - It is an interesting news about the web and its most visible component, the WWW (World Wide Web), is that there are hundreds of millions of pages available, waiting to present information on an amazing variety of topics. The bad news about the Internet is that there are hundreds of millions of pages available, most of them titled according to the whim of their author, almost all of them sitting on servers with cryptic names. When you need to know about a particular subject, how do you know which pages to read? If you're like most people, you visit an Internet search engine.
Internet search engines are special sites on the Web that are designed to help people find information stored on other sites. There are differences in the ways various search engines work, but they all perform three basic tasks:
* They search the Internet -- or select pieces of the Internet -- based on important words.
* They keep an index of the words they find, and where they find them.
* They allow users to look for words or combination of words found in that index.
Early search engines held an index of a few hundred thousand pages and documents, and received maybe one or two thousand inquiries each day. Today, a top search engine will index hundreds of millions of pages, and respond to tens of millions of queries per day. In this article, we'll tell you how these major tasks are performed, and how Internet search engines put the pieces together in order to let you find the information you need on the Web.
FAQ - Search Engine Optimization
Frequently Ask Questions for SEO
What is a Search Engine?A search engine is an online database of websites that allows Internet users to search for information contained on websites contained in the database by "Keywords".
Keywords are words that Internet searches are likely to use when looking for information on a specific topic. For example, the words "grad schools" would likely be used when looking for information on continuing post-secondary education.
Each search engine has slightly different behaviors and characteristics.
What is a Directory?A directory is a search tool much like a search engine but with a few major differences. Directories tend to employ human editors to review and rank websites submitted to their database. Yahoo! is the most well known example of a directory. Most directories catalog websites based on a variety of topic categories such as Business and Economics, or Arts and Culture. Most directories demand payment before assigning a website review to one of their editors.
What is PPC or Pay Per Click?
Several Search tools are now offering Pay per Click rankings. Companies such as GoTo and iWon allow webmasters the chance to purchase placement in an auction system. StepForth has several plans for managing bidding accounts and finding the least expensive keywords to bid on.
Several Search tools are now offering Pay per Click rankings. Companies such as GoTo and iWon allow webmasters the chance to purchase placement in an auction system. StepForth has several plans for managing bidding accounts and finding the least expensive keywords to bid on.
Is there a simple solution to top placement?
There is no simple solution to attaining high search engine rankings. Search engine optimization is time consuming work and requires a healthy knowledge of how the Internet functions and how search engines operate.
There is no simple solution to attaining high search engine rankings. Search engine optimization is time consuming work and requires a healthy knowledge of how the Internet functions and how search engines operate.
Are not all search engines the same?
Each search tool has its own unique characteristics. As businesses, each search tool has found ways to make its service slightly different from other search tools.
Each search tool has its own unique characteristics. As businesses, each search tool has found ways to make its service slightly different from other search tools.
Will my website stay at the #1 position once my website is placed there by StepForth?
Search Engine rankings fluctuate frequently, however, if your site is properly maintained by search engine specialists month to month then it is likely that the movement will be confined to within the top10 positions.
Search Engine rankings fluctuate frequently, however, if your site is properly maintained by search engine specialists month to month then it is likely that the movement will be confined to within the top10 positions.
My website did not get accepted last time I submitted to the search engines... why?
Search Engine listings are not guaranteed to everyone who posts a website to the Internet. Search engines are for-profit businesses and have the right to refuse to list any site for virtually any reason. At StepForth we specialize in getting sites listed on search engines. We ensure all bases are covered and all necessary elements are present before submitting the finalized site to the search engines or directories.
Search Engine listings are not guaranteed to everyone who posts a website to the Internet. Search engines are for-profit businesses and have the right to refuse to list any site for virtually any reason. At StepForth we specialize in getting sites listed on search engines. We ensure all bases are covered and all necessary elements are present before submitting the finalized site to the search engines or directories.
How long does it take to see results?
It can take between 2 - 12 weeks to see results, depending on each search engine. StepForth starts tracking your website's performance 14 days after submission. We will forward all results as they come in over time. Ask about our reporting services.
It can take between 2 - 12 weeks to see results, depending on each search engine. StepForth starts tracking your website's performance 14 days after submission. We will forward all results as they come in over time. Ask about our reporting services.
How does the Search Engine find websites?There are two ways a search engine can find a website to add to its database. The first and most direct method is to accept submissions from website designers and optimizers. Most search engines have a "submit your URL" section inviting submissions from Internet users.
The second, and least obvious method of finding websites is to send a "spider" to follow each and every link on, off, and through a website. New URLs encountered by the spider will be added to the database. In this way, some search engines will grow very rapidly.
What is a "Spider"?A "spider" is an electronic robot that travels the web examining websites in order to add them to a search engine database and rank them according to the specific ranking criteria for that search engine. Most search engines use spiders to quickly and efficiently canvass the web for information.
What is Search Engine Optimization?
Search Engine Optimization is the process of making websites search engine friendly. The process often involves minor modifications to, or additions of, several standard elements of a website.
Search Engine Optimization is the process of making websites search engine friendly. The process often involves minor modifications to, or additions of, several standard elements of a website.
What do you mean by Search Engine Friendly?
We use this term to describe a website that has specific elements added or modified to attract and please search engine spiders or live directory editors.
We use this term to describe a website that has specific elements added or modified to attract and please search engine spiders or live directory editors.
Why might I need to have extra elements added to my website?
A search engine spider is an automated program that electronically probes every URL submitted to its database. As the spider is a computer program, it is designed to look for and rank very specific items on each page it probes. If those elements are present, the spider computes a higher ranking than it would if those elements were not present.
A search engine spider is an automated program that electronically probes every URL submitted to its database. As the spider is a computer program, it is designed to look for and rank very specific items on each page it probes. If those elements are present, the spider computes a higher ranking than it would if those elements were not present.
If these elements are so important, why didn't they get added when my site was originally designed?
Most website designers haven't learned the importance of search engine friendly design. In almost every case we've encountered, the site designer is a highly skilled and creative person whose job is to put your ideas on the web. More often than not, the designers have not received any training in search engine optimization and don't think about it while pursuing a cool looking design. Search engines are also constantly changing their ranking criteria. They do this to prevent gross manipulation of their search tools. Often, website designers are not fully up to date with changes at search engines. For an example, ask your website designers about Theme Engines. At StepForth, we spend a good portion of our time studying how search engines work and how any sudden changes might effect our clients.
Most website designers haven't learned the importance of search engine friendly design. In almost every case we've encountered, the site designer is a highly skilled and creative person whose job is to put your ideas on the web. More often than not, the designers have not received any training in search engine optimization and don't think about it while pursuing a cool looking design. Search engines are also constantly changing their ranking criteria. They do this to prevent gross manipulation of their search tools. Often, website designers are not fully up to date with changes at search engines. For an example, ask your website designers about Theme Engines. At StepForth, we spend a good portion of our time studying how search engines work and how any sudden changes might effect our clients.
Why don't I just do the work myself and save money?
You can do the work yourself. You will need to continuously update your knowledge of how the various search engines work and any changes made in the way they work. This shouldn't take you too much time. Once you get the hang of it, search engine optimization can be as simple as re-shoeing the brake pads on your car or replacing the motherboard and system bios in your computer.
You can do the work yourself. You will need to continuously update your knowledge of how the various search engines work and any changes made in the way they work. This shouldn't take you too much time. Once you get the hang of it, search engine optimization can be as simple as re-shoeing the brake pads on your car or replacing the motherboard and system bios in your computer.
You should know that if you make a mistake in optimization and submission, it can take months to find the mistake and fix it, resubmit the site and obtain the search engine ranking you desired. Our 10+ years of experience with search engine optimization helps us avoid most mistakes.
What is an Affiliate Program?
A mutually beneficial relationship between a website and a company. The company seeks to either generate more web traffic, sell more products, or seek out potential customers through leads. The website seeks to make a profit by selling ad revenue on the site. Affiliate programs come in many shapes and forms.
What is an Affiliate Network?
This is by far the quickest and easiest way to begin selling advertising on your website. A secondary company called an affiliate network acts as a liaison between the advertiser and your website. The affiliate network sells ad space on your site and then takes a cut of the profit generated from this advertising. This can be an especially good method for small sites or people just starting in the advertising market, because it is extremely difficult to find individual advertisers on your own. In addition, the hardware and software needed to run and track an advertising campaign is all taken care of by the affiliate network.
What is CPS (Cost Per Sale)?
The cost an advertiser pays per sale. This is a very common method of selling advertising. You receive a credit for a sale when a web surfer clicks on one of the ads on your site and ends up buying something from your advertiser's site. A sale does not always occur directly after the click as most advertisers will have a certain time during which both the sale and click through must occur in order to receive credit. This time period is often called the 'cookie duration'.
What is CPL (Cost Per Lead)?
The cost an advertiser pays per lead. This is a very common method of selling advertising. A lead can be anything from an email address for a newsletter to a complete survey that needs to be completely filled out and verified in order to get credit. CPL prices can range greatly depending on the program.
What is CPA (Cost Per Action)?
This term refers to pay per lead and pay per sale affiliate programs.
What is CPC (Cost Per Click)?
The cost an advertiser pays per click.
A mutually beneficial relationship between a website and a company. The company seeks to either generate more web traffic, sell more products, or seek out potential customers through leads. The website seeks to make a profit by selling ad revenue on the site. Affiliate programs come in many shapes and forms.
What is an Affiliate Network?
This is by far the quickest and easiest way to begin selling advertising on your website. A secondary company called an affiliate network acts as a liaison between the advertiser and your website. The affiliate network sells ad space on your site and then takes a cut of the profit generated from this advertising. This can be an especially good method for small sites or people just starting in the advertising market, because it is extremely difficult to find individual advertisers on your own. In addition, the hardware and software needed to run and track an advertising campaign is all taken care of by the affiliate network.
What is CPS (Cost Per Sale)?
The cost an advertiser pays per sale. This is a very common method of selling advertising. You receive a credit for a sale when a web surfer clicks on one of the ads on your site and ends up buying something from your advertiser's site. A sale does not always occur directly after the click as most advertisers will have a certain time during which both the sale and click through must occur in order to receive credit. This time period is often called the 'cookie duration'.
What is CPL (Cost Per Lead)?
The cost an advertiser pays per lead. This is a very common method of selling advertising. A lead can be anything from an email address for a newsletter to a complete survey that needs to be completely filled out and verified in order to get credit. CPL prices can range greatly depending on the program.
What is CPA (Cost Per Action)?
This term refers to pay per lead and pay per sale affiliate programs.
What is CPC (Cost Per Click)?
The cost an advertiser pays per click.
Does meta tags make your site rank better?
This is NOT true. The fact is that according to the W3C HTML coding standards it is good coding practice to make use of Meta tags. Meta tags are also used by some directories and Yahoo! also admited at looking at meta tags 2 years ago. It is also true that search engines like Google DO NOT care much for meta tags. Meta tags therefore does very little if any for your rankings. It is also good practice not to stuff a bunch of keywords in your meta tags but that the meta tags should be relevant to the theme and keywords targeted on the specific page it is located on.
Is page titles important?
Yes, a good page title assist the search engine in determining the targeted theme of the page. Each page must have it’s own unique title that are representative of the page content. Also just target a single keyword phrase per page title.
Should I target many keywords on a single page?
No, the best strategy is to target a single keyword phrase for every individual page. This can cause a single page to rank for several keywords relevant to the incoming backlinks and the keywords targeted by the page.
This is NOT true. The fact is that according to the W3C HTML coding standards it is good coding practice to make use of Meta tags. Meta tags are also used by some directories and Yahoo! also admited at looking at meta tags 2 years ago. It is also true that search engines like Google DO NOT care much for meta tags. Meta tags therefore does very little if any for your rankings. It is also good practice not to stuff a bunch of keywords in your meta tags but that the meta tags should be relevant to the theme and keywords targeted on the specific page it is located on.
Is page titles important?
Yes, a good page title assist the search engine in determining the targeted theme of the page. Each page must have it’s own unique title that are representative of the page content. Also just target a single keyword phrase per page title.
Should I target many keywords on a single page?
No, the best strategy is to target a single keyword phrase for every individual page. This can cause a single page to rank for several keywords relevant to the incoming backlinks and the keywords targeted by the page.
What is a reciprocal link?
Reciprocal linking is when you link to a site and they link to your site in return.
What is a triangular link?
This is a link strategy whereby you link to a site form your one domain and they link back to another of your domains.
What is Natural rank
This the rankings that you obtain without paying for position. In Google the paid rankings normally is located on the right hand side of their search results and the natural rankings are the results listed on the entire left hand side of the search results.
Reciprocal linking is when you link to a site and they link to your site in return.
What is a triangular link?
This is a link strategy whereby you link to a site form your one domain and they link back to another of your domains.
What is Natural rank
This the rankings that you obtain without paying for position. In Google the paid rankings normally is located on the right hand side of their search results and the natural rankings are the results listed on the entire left hand side of the search results.
What is hidden text?
This is text that is visible to a search engine spider as it views the HTML source code but it is not visually visible to a human visitor. Webmasters usually make use of style sheets and the class attribute to fool search engines. This will definitely end up with a removal and penalty by a search engine when detected.
What is a Doorway page?
These are normally single pages created with the sole purpose to target specific keywords. It usually do not reflect the rest of the site. A splash page can be mistaken as a doorway page and should be avoided as search engines can penalize a domain for the use of doorway pages.
My web design company submitted my site to 1000’s of search engines, do I still need to do SEO?
Submission software is to a large degree a selling mechanism that means nothing to the website. Only a handful of search engines being submitted to are actually useful and those will focus on other factors to determine your site’s rankings. It is a well known fact that Google uses more than 200 factors to rank a website. The only thing that submission software does is letting search engines know that your site is out there. Obtaining backlinks from sites already being indexed however has the same result.
This is text that is visible to a search engine spider as it views the HTML source code but it is not visually visible to a human visitor. Webmasters usually make use of style sheets and the class attribute to fool search engines. This will definitely end up with a removal and penalty by a search engine when detected.
What is a Doorway page?
These are normally single pages created with the sole purpose to target specific keywords. It usually do not reflect the rest of the site. A splash page can be mistaken as a doorway page and should be avoided as search engines can penalize a domain for the use of doorway pages.
My web design company submitted my site to 1000’s of search engines, do I still need to do SEO?
Submission software is to a large degree a selling mechanism that means nothing to the website. Only a handful of search engines being submitted to are actually useful and those will focus on other factors to determine your site’s rankings. It is a well known fact that Google uses more than 200 factors to rank a website. The only thing that submission software does is letting search engines know that your site is out there. Obtaining backlinks from sites already being indexed however has the same result.
What is SEO?
It is the process that enable search engines to access and understand the content of a site with the end result of improved positioning on the SERPS of relevant search engines in order to obtain relevant targeted referrals with improved conversion ratios, from search engines.
What is Cloaking?
In short cloaking means to determine who visits the website and then presenting the applicable visitor with the site content relevant to their needs. In other words serving Google bot with a different page than for example the Yahoo! spider is cloaking. This will definitely result in a banning of the relevant site in a search engine, if discovered. Enabling actual human visitors to view only information relevant to their needs is not considdered cloaking. Cloaking's main objective is fooling search engines.
What is an Algo?
The abbreviation for algorithm. This is a mathematical formula that determines the ranking of pages in the relevant search engines search results.
It is the process that enable search engines to access and understand the content of a site with the end result of improved positioning on the SERPS of relevant search engines in order to obtain relevant targeted referrals with improved conversion ratios, from search engines.
What is Cloaking?
In short cloaking means to determine who visits the website and then presenting the applicable visitor with the site content relevant to their needs. In other words serving Google bot with a different page than for example the Yahoo! spider is cloaking. This will definitely result in a banning of the relevant site in a search engine, if discovered. Enabling actual human visitors to view only information relevant to their needs is not considdered cloaking. Cloaking's main objective is fooling search engines.
What is an Algo?
The abbreviation for algorithm. This is a mathematical formula that determines the ranking of pages in the relevant search engines search results.
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